Research: Social Networking
Socially Challenged?
With everyone who’s anyone friending, tweeting, linking and otherwise connecting online, you’d think social networking in the enterprise would be a no-brainer. Not so much. Though 89% of the 700+ respondents to our 2010 Social Networking in the Enterprise Survey said they have some sort of social network in place, most told us it’s an uphill battle to get employees to use the system. Why? Mainly because we haven’t integrated our social networking systems into our e-mail systems and other applications. What’s more, we haven’t put policies and procedures in place to guide employees in appropriate use of our social networking systems—from blogs to wikis to discussion forums to broader social networking systems—and we don’t monitor their activities when they do use them. Until now, InformationWeek Analytics research shows, marketing has been driving the charge for social networking in the enterprise, with limited results for the business. Now it’s time for IT to take the lead, helping to establish corporate policies and procedures and user education, and making social networking a collaborative effort that will pay off for all departments and the company as a whole. In this report, we analyze the survey results and guide you through the steps IT must take to drive this vital next-gen collaboration. (R1780910)
Table of Contents
4 Author’s Bio
5 Executive Summary
6 Research Synopsis
7 Are Employees Anti Social Networking?
9 Assess Your Social Networking Situation
11 Impact Assessment
17 Hard Rules Nobody Wants to Make
21 Venturing Beyond the Firewall
22 Wet Seal Shows the Way
25 Take the Team Approach
29 Appendix
33 Related Reports
About the Author
Mike Healey is the president of Yeoman Technology Group, an engineering and research firm focusing on maximizing technology investments for organizations, and an InformationWeek Reports contributor. He has more than 23 years experience in technology and software integration.
Prior to founding Yeoman, Mike served as the CTO of national network integrator GreenPages. He joined GreenPages as part of the acquisition of TENCorp, where he served as president for 14 years. Prior to founding TENCorp, Mike was an international project manager for Nixdorf Computer and a Notes consultant for Sandpoint Corp.
Mike has taught courses at MIT Lowell Institute and Northeastern University and has served on the Educational Board of Advisers for several schools and universities throughout New England. He has a BA in operations management from the University of Massachusetts Amherst and an MBA from Babson College.
He is a regular contributor for InformationWeek, focusing on the business challenges related to implementing technology. His work includes analysis of the SaaS market, green IT and operational readiness related to virtualized environments.
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