Strategy: Social Media
How Google+, Facebook Impact Corporate Strategy: Social Media and IT at a Crossroads
Social media, like cloud computing, has captured the imaginations of executives all over the world. If you still see social networking for business as something vaguely fluffy that only marketing cares about, you’re dead wrong. Sites like Twitter, Facebook and now Google+ need to be part of your enterprise data security and application support strategy.
Facebook innovated in two areas that are important to all businesses: online and brick and mortar. First, it created an audience of people who gladly supplied their real names, locations, preferences and a wealth of other data, based on the value proposition to the consumer of “being connected” for free.
Now, very few IT pros realize what a compelling driver being connected is—it’s the reason class reunions are held. It’s what makes corner pubs successful. It’s why water cooler conversations happen, and the reason conventions, even in economically difficult times, continue to occur. Indeed, there are studies that claim social media connections actually elevate the level of oxytocin, a feel-good chemical, in the body. (S3290811)