Mobile Commerce: Time for Liftoff
Think you have time to idle over your mobile commerce launch? Not so. Seventy-one percent of companies see m-commerce as very or extremely important to the future of their organizations, according to nearly 900 qualified respondents to our InformationWeek and Mobile Commerce World survey. Companies such as MGM Resorts International see mobile as a new way to drive revenue. In a press event during the recent Interop show in Las Vegas, MGM chief digital officer John Bollen didn't showcase a big data or security initiative. Instead, Bollen demonstrated a Bellagio casino mobile app that runs on iOS and Android. Guests can be alerted to discounts and loyalty programs and, for example, can purchase last-minute show tickets using the app while at dinner. "If seats are empty, we're not making money," says Bollen. The app lets the resort collect data to dynamically price goods ranging from bottles of wine to spa treatments.