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Research: Application Mobilization

Rysavy, Peter | 01/07/11
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Once a niche area, mobile applications are becoming strategic tools for companies trying to make employees more efficient, better service customers and become more competitive in today’s global markets. Getting to a high level of mobilization, however, is surprisingly difficult. In this report, we’ll showcase some trends and discuss ongoing challenges, such as accommodating multiple mobile platforms, dealing with security and accessing disparate back-end data sources.

Application Mobilization: A Rapidly Changing Landscape

The mobile world changed in some profound ways in 2010, mostly for the better. Development tools are richer. There are more off-the-shelf mobile applications. Networks are faster. Web-based applications, thanks to emerging technologies such as HTML5, are more practical for a wider range of applications. Mobile platforms themselves are far more powerful, with beautiful displays, fast processors, huge amounts of storage and sophisticated multitasking operating systems. Meanwhile, entirely new categories of platforms, such as tablets, have entered the scene. In this report, we’ll help you make sense of all these developments for your business while examining the results of our InformationWeek Analytics Application Mobilization Survey of 693 business technology professionals, with exclusive trending from 2009. This data provides a good view of what other companies are doing and how IT managers view deployment of mobile applications.

Matching the increase in mobile device and network capability, adoption of mobile applications has also progressed rapidly. Some results did show consistency. For example, most deployments consist of isolated business units or departments using wireless data services to enhance operations. But we also saw impressive growth: The percentage of respondents reporting widespread adoption throughout their organizations increased from 21% to 27%, a tidy annualized 38% increase. In 2009, 42% of poll respondents said their organizations were currently deploying, or planning to deploy, mobile applications on smartphones. In 2010, it was 52%—a 30% increase. The biggest reason for not deploying mobile applications, cited by 42% of respondents, is that these apps present no benefit to their businesses.

“As a brick-and-mortar retailer, we have little scope or need for mobile applications, beyond mass-market applications already generally available,” says one respondent. From another: “Our management is afraid of new technology and change.” Whether change is welcome or not, it’s coming. Smart companies of all types are starting to take mobile applications seriously. Here’s what you need to know to be ready for the new mobility landscape. (1600111)

Table of Contents

    4 Author’s Bio
    5 Executive Summary
    6 Research Synopsis
    7 Application Variables and Approaches
    8 Impact Assessment
    11 Rise of the Mobile Web
    16 Focus: BlackBerry
    17 Focus: iPhone
    21 Focus: Android
    25 Focus: Microsoft Windows Phone
    27 Mobile Middleware Platforms

About the Author

Research: Roadmap To 4G

Peter Rysavy has worked since 1993 as a consultant with numerous clients on projects involving wireless technology. Clients include cellular operators, mobile-device companies, communications-software companies, infrastructure vendors, research organizations, government agencies and universities. He also teaches seminars, leads interoperability efforts and writes articles on wireless communications.

Peter graduated with BSEE and MSEE degrees from Stanford University in 1979, where he was involved in university/industry collaborations involving statistical and digital signal processing. Peter is currently a wireless technology consultant and president of Rysavy Research (www.rysavy.com).

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