Strategy: Tablet vs. PC Form-Factor Smackdown
Apple's Vision of Post-PC World vs. Enterprise Realities
In two short years, tablets have gone from a consumer luxury, primarily used for watching video, reading e-books or playing games, to a burgeoning business platform: a slim, light mobile appliance with long battery life that can replace, and even outperform, PCs in many situations. While Apple initially pitched the category-defining iPad to consumers, its App Store is now replete with business-focused apps, a clear reflection of the company's new role in the enterprise. And CIOs have taken notice: After Apple's second-quarter 2012 earnings release, CEO Tim Cook revealed that 94% of Fortune 500 companies are testing or deploying iPads. The tablet form factor's enterprise worthiness was further validated by Microsoft’s recent announcement of Windows 8 devices that are certain to be popular with big business.
But enterprise tablet use is still immature, haphazard and driven by end users, not the result of planning, strategy and business need. Sure, an iPad makes a handy alternative to a bulky laptop for keeping up with email on the go, but its capabilities enable so much more. We’ll examine the state of tablets in the enterprise; their strengths and weaknesses relative to laptops; and the tasks, applications and job types best suited for replacing PCs with tablets. We'll wrap up with some recommendations on how to incorporate tablets into your enterprise and capitalize on this most mobile of clients. (S5280712)