REPORTS
Research: Roadmap To 4G

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Research: 2013 Mobile Commerce Survey

Research: Roadmap To 4G

2013 Mobile Commerce Survey

You know a sector is on the fast track when you issue a report in March and by May have to conduct additional research on the topic. Since we issued our initial look at the mobile commerce market, we conducted a wide-ranging survey that reached three stakeholder groups: IT professionals not in financial services or telecom, banking and payments professionals, and telecommunications professionals. We also asked some respondents to put on their consumer hats.

Some data points:

>> 46% of those involved or familiar with their organizations’ mobile strategies and with a mobile commerce strategy in place or a timeline for adoption say that, for mobile commerce to flourish, physical security must be built into mobile devices.

>> 24% see costly cellular data plans as the most pressing ecosystem challenge.

>> 19% will have separate plan and design goals based on mobile OS and mobile device type.

In this report we focus on enterprise IT and:

>> Examine the evolving definition of mobile commerce;

>> Discuss how to prioritize m-commerce plans; and

>> Provide implementation recommendations, factoring in considerations such as Web page versus app and integration with existing e-commerce systems.

Respondent breakdown: Among 1,182 business technology professionals responding to our survey, 36% have 5,000 or more employees; 29% are over 10,000. Banking and payments and telecommunications/ISPs are well-represented, and 35% are IT director/manager or IT executive management (C-level/VP) level. An additional 17% are non-IT executive or line-of-business management. (R6800413)


 

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