The Business of Going Digital
Jumping The Digital Shark
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Unfortunately, not all companies will make the transition. Some will wake up to the opportunity too late; others won't break down silos in time.
In this InformationWeek Report, we'll explore how to avoid the mistakes digital business pioneers made; cut through the hype to identify real-world opportunities; and partner with marketing, sales, customer service, and other departments on digital business initiatives. (S7990614)